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Bill Conner, Business Consultant » Blog Archive » The Prospecting Hierarchy, Part Three: Referral Partners
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The Prospecting Hierarchy, Part Three: Referral Partners


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Developing a Referral Partner is the highest level to obtain in prospecting. This level is characterized by formalizing the prospecting relationship between referral partners. Referral partners work together to grow each others business.

A group of referral partners could be formed to hold a meeting at least monthly for members to discuss their prospecting efforts and to share referral prospects. There should be reciprocal agreements among members of the group.

A member contacts a potential client for another member to inform the prospect they will be contacted by their referral partner and request the prospect provide time for their colleague. The referred partner should provide feedback to the referring partner as to the result of his meeting with the prospect.

The success rate for this prospecting process is very high and is the most advantageous in the prospecting hierarchy.

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